Web Survey Bibliography
In this paper I provide a review of the literature related to mixing modes of data collection in surveys. The paper is structured in the following way: I begin with an overview of the range of mode choices available to survey researchers and their advantages and disadvantages with respect to a range of criteria, including their impact on data quality (so-called ‘mode effects’). Increasingly, survey designers are exploiting the potential offered by using a combination of data collection modes, either to offset the weaknesses of a particular mode with the strengths of another (Dillman, 2000) or, for example, to try to reduce the overall costs of fieldwork. The paper describes the major challenges involved in mixing modes, focusing in particular on the problem of mode effects on measurement error – or how people respond to survey questions. Modes of data collection appear to affect respondents’ answers by influencing either a) the amount of effort needed to answer the question; or b) the respondents’ willingness to answer questions honestly (Holbrook et al., 2003). The first type of influence can lead to a range of response errors referred to as ‘satisficing effects’ (Krosnick, 1991), while the second type of influence can lead to a tendency to give socially desirable answers. Mode effects have implications for the comparability of data collected in different modes; understanding their causes is, therefore, an important step in developing ways of reducing the negative impact of mixing modes on data quality. After describing some mechanisms through which modes result in measurement error, I discuss what, if anything, researchers can do to tackle the problem.
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Web survey bibliography (4086)
- Using global online panels; 2008; Pearson, C., Smith, E., Ridlen, R., Zhang, H., Cooper, A
- The quest for on-line quality research; 2008; Rhall, T., Fine, B.
- Visual Design Effects on on Respondents Behaviour in Web-Surveys. A Design Experiment; 2008; Greinoecker, A.
- Effects of Privacy Assurances on the Online Measurement of Psychological Constructs; 2008; Witzki, A., Kramer, J.
- How Web 2.0 Technologies Can Become a Valuable Part of Online Research; 2008; Jaron, R.
- Respondent Authenticity - A biometrical approach to authenticate panelists; 2008; Wachter, B., Bender, C.
- Not Mixed-Mode but Switch-Mode; 2008; Höglinger, M., Abraham, M., Arpagaus, J.
- The Impact of Cognitive and Computer Skills on Data Quality in Computer Assisted Self Administered Questionnaires...; 2008; Brecko, B. N., Vehovar, V.
- Optimal Contact Strategy in a Mail-and-Web Mixed Mode Survey; 2008; Holmberg, A., Lorenc, B., Werner, P.
- 10 Years of Meinungsplatz.de: Success in the Collection of Data for Targeted Audiences, Such as the...; 2008; Weyergraf, O.
- Self-selection in Online Access Panels: No “Little Difference” in the Recruiting Process...; 2008; Wirth, T.
- Mobile Market Research; 2008; Maxl, E.
- Online vs. Offline in Mobile Surveys; 2008; Neubarth, W., Maier, U.
- Gender-of-Interviewer Effects in Video-Enhanced Web Surveys. Results from a Randomized Field-Experiment...; 2008; Fuchs, M.
- The Online Use of Randomized Response Measurements; 2008; Snijders, C., Weesie, J.
- The Influence of Human Cues on Drop-out and Answer Behaviour within Web Surveys; 2008; Oesterlau, T., Geißler, H.
- “For Example…,” How Different Example Types in Online Surveys Influence Frequency...; 2008; Berent, M., Krosnick, J. A.
- How Too Little Can Give You a Little Too Much: Determining the Number of Household Phone Lines in RDD...; 2008; Merkle, D., Langer, G.
- Learning and fatigue during choice experiments: a comparison of online and mail survey modes; 2008; Savage, S. J., Waldman, D. M.
- Avoiding Massive Automated Voting in Internet Polls ; 2008; Basso, A., Miraglia, M.
- Internet surveys; 2008; Vehovar, V., Lozar Manfreda, K., Koren, G.
- Reasons for nonresponse in a web-based survey of alcohol involvement among first-year college students...; 2008; Cranford, J. A., McCabe, S. E., Boyd, C. J., Slayden, J., Reed, M. B., Lange, J. E., Scott, M. S.
- The influence of mobile telephones on telephone surveys; 2008; Kuusela, V., Callegaro, M., Vehovar, V.
- Telephone and Web: Mixed-Mode Challenge ; 2008; Greene, J., Speizer, H., Wiitala, W.
- Fast times and easy questions: the effects of age, experience and question complexity on web survey...; 2008; Yan, T., Tourangeau, R.
- Mixed Methods Sampling; A Typology With Examples; 2007; Teddie, C.; Yu, F.
- Web Application Stress Testing and Blaise IS; 2007; O'Reilly, J. M.
- Analyses of Web Survey Data; 2007; Kuusela, V.
- Cognitive aspects of survey methodology; 2007; Schwarz, N.
- Panel Quality: Tips to Achieve Pure Sample, from Recruitment to Long-Term Engagement; 2007; Fitzgerald, D.
- Non-Response in the Panel Study of Belgian Households (1992-2002): An Output and Process Evaluation; 2007; De Keulenaer, F.
- Sensitive questions in surveys; 2007; Tourangeau, R., Yan, T.
- Webmasters, web policies, and academic libraries: a survey; 2007; Hendricks, A.
- Toward a Definition of Mixed Methods Research; 2007; Johnson, R. B., Onwuegbuzie, A. J., Turner, L. A.
- Sample bias, weights and efficiency of weights in a continuous web voluntary survey; 2007; de Pedraza, P., Tijdens, K., de Bustillo, R.
- What is Sexual Harassment? It Depends on Who Asks! Framing Effects on Survey Responses; 2007; Galesic, M., Tourangeau, R.
- Mixing modes of data collection in surveys: A methodological review; 2007; Roberts, C.
- Differences between respondents and nonrespondents in an Internet survey recruited from face-to-face...; 2007; Bandilla, W., Blohm, M., Kaczmirek, L. & Neubarth, W.
- XSight and the shaping of Marketing Analytics; 2007; Birks, D. F.
- Whither statistical metadata?; 2007; Westlake, A.
- Web survey design; 2007; Ma, Q., McCord, M.
- Web survey and representativeness: Close to three in ten Canadians do not have access to the Internet...; 2007; Bourque, C., Lafrance, S.
- Video mediated communication: Implications for surveys; 2007; Anderson, A. H.
- Utopia - a complete research management system; 2007; Brandwood, T.
- Triple-S: The broader horizon; 2007; Wright, Ge.
- The use of seasonal adjustment software within the Office for National Statistics; 2007; Hussain, F., McLaren, C. H., Stuttard, N.
- The Internet audience. Constitution & measurement; 2007; Bermejo, F.
- The influence of advance letters on response in telephone surveys; 2007; de Leeuw, E. D., Callegaro, M., Hox, J., Korendijk, E., Lensvelt-Mulders, G. J.
- The impact of cookie deletion on the accuracy of site-server and ad-server metrics: An empirical comScore...; 2007; Abraham, Ma., Meierhoefer, C., Lipsman, A.
- The challenge of geocoding large-scale travel surveys; 2007; J.Smith, A. J.